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Why I Don’t Link/Connect/Friend Everyone

Posted By Michael Roby | March 6th, 2015

connection 150x150 Why I Don’t Link/Connect/Friend EveryoneIn today’s world relationships and connections become challenging. We are all so busy. We find it difficult to pick up the phone or meet people for coffee or lunch. In the past we wrote to people…on PAPER. Then in 1993 an idea became reality, and it changed our world forever: Email!

Electronic Mail made it EASY to reach out to others, and as you built your email address list, you could send the same message to many people at the same time!

May 2003 saw the birth of LinkedIn, and in February 2004, Mark Zuckerberg launched Facebook. These social media sites now serve hundreds of millions of members. Now we had the power – and I mean power – to connect, link, and friend people we knew. People took the next logical step.

Connect With EVERYBODY!

This strategy can be counterproductive at best and creepy at worst.

Facebook started out as family and friends. You shared news and pictures. We were told to NOT connect with everyone. LinkedIn is different. While LinkedIn is all about business networking, it was more information and professional connection driven. Different people share different – and often valid – opinions regarding connection. A common thought is you should connect with EVERYONE.

Some people have a tactical connection strategy, in particular those who mass-market. For me, I choose to not connect with everyone, unless we have some prior connection or relationship, or common interests. I choose to be more strategic in my networking strategy. Here’s the good news about connection:

You don’t have to connect with everyone if you use a Strategic Referral Relationship System™.

By building organically through referrals, you build a business that is built for exponential growth, and is perfect for networking. It calls for a slightly tighter focus. But by being INTERESTED in others and meeting their needs, your network will grow. It cannot help but do so. When you DO connect, do your best to have a PERSONAL exchange with that person to see how you might learn more about them and provide value.

By all means, always feel free to send a connection request, but don’t feel slighted if I want to know a little more! I just want to know if I can provide some value to YOU by connecting, and not just have another name in the database. In addition, PLEASE reach out if you believe I can help you in any way!

Work Hard & Have Fun!™

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Should You Have Small Goals?

Posted By Michael Roby | September 12th, 2013

klum amfar gala 2013 04 Should You Have Small Goals?Small Goals? Really?

On a flight yesterday to a speaking engagement in Florida, I picked up the Delta Sky Magazine. In an article on style and fashion, I read an interview with Heidi Klum…and received some fantastic business advice!

You may be saying, “Wait…I thought she was just a fashion model.”

She is a model and one of the most prolific of the last 20 years. However, she is much more than just a pretty…well, gorgeous…face.  She has a $70 million business empire and a TV career. Klum’s businesses include media production, perfume, a chic line of women’s fashions, as well as a children’s clothing business. She is an astute student of business.

Here is what she said:

“I didn’t have major long-term goals. I had short-term ones…”

Klum is a visionary. She decided, “I want to design clothing and have television shows.”  Sounds like big goals to me! However, she took a simple vision of what she wanted to accomplish, decided what she needed to do FIRST, and to whom she would turn to GET HELP.

What’s YOUR “Big Vision”? What do YOU need to DO FIRST? When you start WHO can help you do it?

Work Hard & Have Fun!™

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Is Your Practice Suffering Through A Drought?

Posted By Michael Roby | September 2nd, 2013

Death Valley BeforeDeath Valley is the hottest and driest place in America. From May to October the average daily high temperature is 106℉ The average annual precipitation in Death Valley is 2.36 inches. Almost nothing will grow there…or so we have been led to believe.

During the winter 2004/2005 Death Valley received a record rainfall; as of March 2005, Death Valley measured more than 8 inches of rain! And something amazing happened:

The Death Valley floor bust into a palette of color, as long dormant seeds of wildflowers came to life! These seeds, with ample moisture germinated, grew, and flourished!

Take a look at your practice. Are you a little stagnant? Have you – and maybe your team – fallen into a rut? Do you find yourself doing the same things you have always done? Here’s some news for you:

Death Valley 2005

Death Valley 2005

What got you here won’t get you “there.” If you are growth minded, consider what areas of your business need to be “watered.” It may be your relationships with your best clients. Possibly members of your team. Processes. Products. Services. Consider all aspects of your business, including marketing, client service, client experience, and training. Decide what and who need to be watered, fertilized, cultivated…or picked. Make a priority list and bring back the wildflowers in your practice!

“Work Hard & Have Fun!”™

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