Last night I picked my wife up at the airport on her return from an extended holiday stay in Kentucky. We stopped at a Holiday Station, a convenience store close to our home for a little “Pre-New Years’ Resolution” Breyer’s Ice Cream to celebrate her homecoming. The store clerk had a “troublesome” customer before he was able to serve me. After the customer was out the door, he sincerely apologized for my having to wait. I assured him it was no problem, and that I hoped I ended up being his best customer of the day. He replied, “Sir, EVERYONE is my best customer!”
This purchase was for ice cream, not a luxury item, advanced financial advice, or for a product that provided a recurring income stream! With a smile he provided cheerful, witty service, which is common at his store. He also told me that he “used to be in sales.” I reminded him that he was still in sales, and doing a GREAT job of representing his company! Rest assured, I will continue to shop there.
Treat every client and customer like your best customer. It makes them feel better and will always serve you well.
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