Last night I picked my wife up at the airport on her return from an extended holiday stay in Kentucky. We stopped at a Holiday Station, a convenience store close to our home for a little “Pre-New Years’ Resolution” Breyer’s Ice Cream to celebrate her homecoming. The store clerk had a “troublesome” customer before he was able to serve me. After the customer was out the door, he sincerely apologized for my having to wait. I assured him it was no problem, and that I hoped I ended up being his best customer of the day. He replied, “Sir, EVERYONE is my best customer!”

This purchase was for ice cream, not a luxury item, advanced financial advice, or for a product that provided a recurring income stream! With a smile he provided cheerful, witty service, which is common at his store. He also told me that he “used to be in sales.” I reminded him that he was still in sales, and doing a GREAT job of representing his company! Rest assured, I will continue to shop there.

Treat every client and customer like your best customer. It makes them feel better and will always serve you well.

This entry was posted on Sunday, December 31st, 2006 at 11:20 am and is filed under Customer Sales Through Service. You can leave a response, or trackback from your own site.