Bill Metrey is a sales hero.
Bill works with TSC, a firm that provides qualified retirement plan administration services. TSC retains me as a consultant to provide sales and marketing strategies, so I am in their offices on a regular basis. When I started calling on TSC in the fall of 2006, whenever I saw Bill in the office he always asked me to move my company’s 401k account over to TSC. It never failed that every time I saw Bill he would ask me for the order. He asked creatively and always with a little different twist, but he always made a point to remind me that TSC would serve me well.
Finally, I decided to move the account. Instead of mailing paperwork, Bill took the time to bring it by for my approval. He sold me.What makes this ironic is that Bill isn’t in the TSC Sales Department – he works in Plan Sponsor Services! Even though it wasn’t his job, Bill sold TSC and its services.
Are your service team members selling for your company? For that matter, are your salespeople asking for the order like Bill?
Bill Metrey is a sales hero. Good selling, Bill!
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