Yesterday I traveled to Sioux City, IA for a meeting at Security National Bank.  The heart of a bank is service, and SNB states that “Since being founded in 1884…the strength of the bank was in their courteous, service oriented employees.” It is one thing to say – and an entirely different proposition to practice.

I arrived to meet with the Bank’s Trust Officers for a three hour meeting. Parking was in short supply and it was raining, so I parked across the street from SNB.  When I was greeted by Kerry, the receptionist on the sixth floor, I asked her about the best place to park.  What happened next was incredible.  She told me she would take of the parking – by running out and plugging the meter for me!  I protested, as I was a little early for the meeting and would be happy to move the car, but she cheerfully and professionally insisted she would be happy take care of my car.

Many financial institutions have become commoditized, but not SNB.  Do you and your team go to this level to provide exceptional service?  Choose to provide exceptional service, and your business will flourish.

Good selling!

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This entry was posted on Tuesday, September 23rd, 2008 at 3:28 am and is filed under Customer Sales Through Service. You can leave a response, or trackback from your own site.