I’m sure this won’t come as a big shock to any of you, but kids LOVE to go to McDonalds! They don’t have the best food, but McDonalds is a master of marketing and packaging. In an MSNBC Online article the headline was “McDonald’s Marketing Tricks Tots’ Taste Buds”. They reported that “In test of identical foods, kids said even carrots labeled by chain were best.” In this study, which was published in the Archives of Pediatrics & Adolescent Medicine, study author Dr. Tom Robinson of Stanford University said the kids’ perception of taste was “physically altered by the branding.”

Let me ask you two questions:

1. When your clients think of you, do they think of a valued partner that provides great service?
2. When they think of your product or service, do they think of YOU?

It is very important that you know the answers to these questions. If you don’t LIKE the answers, you have the ability to change them! Don’t leave it up to your clients and prospects to develop your message! Make certain YOU build your message, or your competitors will be happy to help your prospects do it for you. In addition, if your clients know your story COLD, it makes it much easier to refer others to you. Work on your packaging, your message, and your brand. Your sales will go up!

If you have a unique idea on personal branding, I would love to hear it! In working with businesses and executive sales professionals we come up with so creative ideas of our own. Don’t hesitate to call or write to learn more about my services.

Good selling!

Technorati Tags: McDonalds, marketing and packaging, MSNBC, McDonald’s Marketing Tricks Tots’ Taste Buds, personal branding

This entry was posted on Saturday, August 11th, 2007 at 10:21 am and is filed under Marketing Ideas. You can leave a response, or trackback from your own site.