When we speak of mass marketing, advisors often turn up their noses. “We don’t use telemarketing or direct mail,” they say. Mass Marketing is defined as, “Broad-brush, unfocused attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media. Also called undifferentiated marketing.” (www.businessdictionary.com)
The problem with mass marketing is the lack of focus. However, speaking and seminars provide a great way to mass market in a focused manner. There are a wide variety of civic organizations, retired employee organizations, and others that would love to have you present a program that tells ablout you and your services. Also consider networking organizations as a way to mass market in a more focused manner.
I practice what I preach. On September 9 I will be speaking at the Midwest Speakers Bureau’s Got Talent Speaker Showcase. Meeting planners from across Iowa will have to opportunity to hear eleven quality speakers in one location.
Consider how and where you can speak in a focused manner to a target audience that wants and needs your services.
Good selling!
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