Today I spent my lunch hour with one of my favorite people, [tag]author[/tag] and [tag]professional speaker[/tag] [tag]Ross Bernstein[/tag]. Ross writes some of the absolute best sports books on the market, and his new book, [tag] The Code: Baseball’s Unwritten Rules [/tag] is fantastic. If you like baseball, you have to have to get this book. Ross has written nearly forty books, with titles on every major sport. In addition, Ross rates as one of the best speakers anywhere. With an incredible number of relationships in and stories from college and professional sports, his presentations are always a hit, and he uses his experience to teach powerful business concepts. Check out his website at http://www.bernsteinbooks.com.
Today we as we discussed marketing, I was so impressed by the way Ross is always willing to help his clients by going the extra mile. He always gives more than he is paid for, and the result is a continuous stream of new business. On top of that, Ross contributes significantly to many worthwhile causes that result from his speaking engagements.
When delivering your services, what do you provide over and above your clients’ expectations? Limitless opportunities exist for us to provide service that is exceptional by doing just a little bit more than our clients pay for. Examples of value-added services include:
- Customized portfolio reviews
- Provide books on financial topics
- Shareholder update seminars
- Speaking on financial topics for groups of interest to a client
Examine those little extras you provide to your clients – and think about how you can do even more. This extra effort always produces repeat business and referrals. What makes your service special? Answer that question, and your business will grow as a result of your efforts.
Good selling!
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