Lighten Up: Using Humor To Market And Sell
Posted By Michael Roby | Thursday, March 18th, 2010Marketing is serious business, and you should always be serious about serious business. Yeah, right…
Logan Crawford portrays a comical news anchor in a series of TV commercials for AT&T’s the Backflip, from Motorola. Crawford is seen “reporting the news that’s important to you…” with impeccable sources such as Facebook and Twitter. The key feature of the Motorola Backflip is advertised as “Facebook, Twitter, text and more, streaming on a single screen.” 
The commercial spoofs the common absurdity of social media posts with lines like, “This just in via text message and wall post: “The search is on for cute boots.” Another line reads, “This just in on Twitter and Facebook: A local bachelor has just enrolled in Karate.”
Here’s the paradox; so many social media posts are trivial dribble – and AT&T is using that fact to SELL. We buy from companies that get us to laugh at ourselves. The question is simple; do you take yourself a little too seriously in your marketing and sales presentations. The work of an advisor is serious business, but too often advisors treat every recommendation as if they are a doctor telling a patient they have terminal cancer. As a professional it is perfectly acceptable lighten up, use a little humor, and let your clients see you are real, even when you are making important recommendations. Don’t try to be a comedian, just relax and be yourself.
Good selling!
CLICK HERE TO SEE THE AT&T COMMERCIAL
Tags: android phone, AT&T, client relationship, Facebook, Financial Advisor, financial advisors, LinkedIn, Logan Crawford, marketing, Michael Roby, Motorola, Motorola Backflip, professional speaker, sales, social media marketing, Social Medial, Twitter
