Yesterday I met Payce Reynolds on a flight to San Antonio. Payce is a master salesman and successful former CEO in the utilities industry. We discussed client entertainment, and he shared how he hired a comedian for a client dinner to bus the tables along with the hotel staff. Wow! His clients laughed all evening, and have talked about it for years.
Too often we use client appreciation events as a way to sell. If you call it a client appreciation event, then make it all about appreciating your clients. Make it memorable. Hire a comedian, or an improv artist. Table magicians can add a touch of entertaining mystery to a dinner. If you have a more formal event, follow the lead of Bryan Godtland, an advisor who provided a string duet for the evening entertainment. Of course, a world class professional speaker is always a good choice! (Hint, hint, hint!)
Be creative, be memorable, and truly entertain your clients. Give them something to talk about.
Good selling!
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