Financial Services, Speaker and Coach

The August 20, 2012 issue of Sports Illustrated features an article about “The Process”; Alabama Football Coach Nick Saban’s “term for concentrating on the steps to success rather than worrying about the the end result.” The desired end result is pretty simple: A National Championship. However, no stone is left unturned, no detail too small, no step omitted in crafting “The Process.”

The Process demands clarity. It is not a system or a scheme. The Process is simply a philosophy dedicated to the end result. Every aspect of Alabama Football is analyzed and evaluated for effectiveness, and great is never good enough. Perfection, fleeting and unattainable, remains the objective that will carry the Crimson Tide to it’s desired result.

Building your practice is no different than building a championship football team. You set clear goals; crystal clear. Then you build The Process. Never easy, but remarkably simple. In addition, Saban readily admits he does not know everything, and he surrounds himself with subject matter experts as part of The Process.

What are the steps in your process? The Essential Seven™ are:

  • Business Planning
  • Client Experience
  • Distribution
  • Client Service
  • Staffing
  • Training
  • Administration

In the coming weeks and months, expect this blog to discuss the steps in “The Process” in detail, but for now consider the following three questions:

  1. What Is Your Process?
  2. Have You Defined Every Part?
  3. What Do You Need To Maximize The Effectiveness Of Your Process, And Who Can Help You?

Work Hard & Have Fun!™