Today was busy. I had two meetings, and a luncheon. In addition, I had to prepare a speech for a meeting in California next week. And there was the ever present list of phone calls to make. Two calls were priority. One call was to work out the details of a very large [tag]strategic planning[/tag] contract and the second concerned a speech to a bankers’ association. In addition, I needed to go pick up a new suit from my clothier, Bill’s Toggery in Shakopee, Minnesota.
During the drive to Bill’s, a third generation business, I was on my cell phone non-stop. As I pulled into the parking lot, I was in the middle of one call. I sat in front of the store for 15 – 20 minutes in a detailed discussion, scribbling notes as I listened. I saw somebody walk out of the store, and it was Keith Galles. Keith has almost 45 years experience in the men’s clothing business. His service is always first class. Keith knows me; he knows a do a tremendous amount of business on the phone, and looking out the window of the store, he could tell I was engaged!
I was talking away, and he walked up with a suit bag, raised his finger to his lips to signal me that no conversation was necessary. He smiled, hung the bag up in my car, and mouthed the words, “Good luck!” With that he walked back into the store. He KNEW I was busy; I am ALWAYS busy. That small act of knowing his customer and giving that little bit of extra service to help me on my way are the types of things that keep me coming back.
Keith is a pro. He can SELL. And he always takes care of his customers. Do you give your clients that kind of [tag]exceptional service[/tag]? Do you pay attention to the little things, and follow through on your good intentions? Little things make a difference if you are in the service business…and who isn’t?
Good selling!
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