Yesterday I went to my “BDB Meeting”– (Boys Doing Business.) Although we all travel extensively, this “Mastermind Group” meets weekly over coffee for 2 -3 hours to share ideas about how to grow our businesses. Each member brings unique talents and perspectives to the group, and a strong bond exists between us. As a professional speaker and sales trainer, I constantly look for new ways to market and sell my services. All of us in BDB work in the professional speaking business, although our areas of expertise differ greatly. One member of our group is named John Crudele.

John works includes speaking to youth and corporate clients as a motivational speaker and brings twenty five years of experience to the table. Over four thousand audiences…two MILLION people have had the privilege to hear John share powerful messages of pain, hope and the ability to effect change in one’s life and business. While John makes an impact as a corporate speaker, his career started primarily speaking to youth, and he remains passionate about helping young people.

Yesterday he shared two of the thousands of letters he has received over the years from kids that were hurting and found hope in his messages. Of course, he did not disclose the names of these young adults, but you could tell that this was the fuel that drives John…his passion, purpose, and core meaning for his business.

No matter what you sell, you must be passionate about your offering to maximize your potential and reach your goals. Regardless of your product or service your prospects and clients sense your passion and commitment to them and the problems you help them solve. All of us want to sell “the best” but often the best becomes defined by the quality of service that we offer and our concern for always keeping the customers’ needs first. If we sell on purpose, our clients love to provide us with referred leads as well.

Do you take and show the pride in your company, your products, and your services? Share how you have won sales as a result of your commitment to excellence and your passion for serving your customers and clients. How do you demonstrate your passion? Do you really sell “on purpose?”

Thanks for sharing, John. No wonder you are in such demand.

Good selling!

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This entry was posted on Saturday, May 5th, 2007 at 3:30 am and is filed under Client Relationship Development, Customer Sales Through Service, Referred Leads. You can leave a response, or trackback from your own site.