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Posts Tagged ‘marketing’

Should You Have Small Goals?

Posted By Michael Roby | Thursday, September 12th, 2013

klum amfar gala 2013 04 Should You Have Small Goals?Small Goals? Really?

On a flight yesterday to a speaking engagement in Florida, I picked up the Delta Sky Magazine. In an article on style and fashion, I read an interview with Heidi Klum…and received some fantastic business advice!

You may be saying, “Wait…I thought she was just a fashion model.”

She is a model and one of the most prolific of the last 20 years. However, she is much more than just a pretty…well, gorgeous…face.  She has a $70 million business empire and a TV career. Klum’s businesses include media production, perfume, a chic line of women’s fashions, as well as a children’s clothing business. She is an astute student of business.

Here is what she said:

“I didn’t have major long-term goals. I had short-term ones…”

Klum is a visionary. She decided, “I want to design clothing and have television shows.”  Sounds like big goals to me! However, she took a simple vision of what she wanted to accomplish, decided what she needed to do FIRST, and to whom she would turn to GET HELP.

What’s YOUR “Big Vision”? What do YOU need to DO FIRST? When you start WHO can help you do it?

Work Hard & Have Fun!™

Do You Have An “I Love Me” Wall?

Posted By Michael Roby | Tuesday, April 23rd, 2013

Walked into a new sales coaching client’s office today, and you would have thought it was a shrine to her greatness. i love me love indy AWARDShe had award plaques that boomed out to the world how wonderful she is. Several of these awards were for:

  • “Sales Leader Of The Year”
  • “Top Producer”
  • “#1 Regional Production Leader”
  • “$3 Million Club”
  • “Gold Producers Club”

What does that tell your client? Is it about you or is it about them?

Consider displaying your licenses, designations, and pictures of your family, your hobbies, your passions. Make yourself real. Remember, people don’t want to do business with you because you are a sales leader. They do business with you because you take care of them.

Work Hard & Have Fun!™

So What Do I Do NOW?

Posted By Michael Roby | Tuesday, December 18th, 2012

It’s the most wonderful time of the year…BUSINESS PLANNING. Advisors across the hemisphere are planning for 2013. However, we tend to forget Business Plans contain four critical elements:

  • The Preparation
  • The Plan
  • What’s Next?
  • What If’s

“The Preparation” includes gathering all of the information that addresses where you are today; Facts & Figures molded into an analysis of the current situation, along with a description of your “Perfect World.” Perfect World details your dreams, goals, and Now Composite IIIobjectives. “The Plan” provides step by step strategies, tactics, and corresponding activities and timelines for attainment. “What’s Next?” is the question that gets you to focus on what you need to do today – RIGHT NOW -  to make the outcomes you desire come to reality. Why focus on “What’s Next?” Because it is all you have.

“If you want to make God laugh, tell Him about your plans.” – Woody Allen

“What If’s” allow you to be nimble, and have options and alternatives. Because situations and circumstances change, you need to be prepared to react and change plans. Don’t do so every time things go against you, but be aware of systemic changes that can affect your plan.

Happy Holidays, Merry Christmas, Happy New Year, and..

Work Hard & Have Fun!™