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Posts Tagged ‘professional speaker’

Do I Smell Bad: Lessons From The Deodorant Isle

Posted By Michael Roby | Friday, October 13th, 2017

Next week I travel to New Orleans to speak to an audience of CEO’s in a Vistage Group facilitated by Joe Liss, CPA. Joe has been a good friend and mentor for many years. Back to this audience. These people own their companies. CEO’s expect performance. They want good ideas and hate wasting time. They want me to give them great, actionable ideas to help them sell more, lead their teams, hire better people, and grow their businesses. This won’t be 30,000 foot platitudes. It will be rapid-fire, actionable ideas… for three and a half hours. The pressure is on. I must stay cool, calm, and collected.

I believe in system redundancy. I insist in having two bottles of roll-on deodorant; one for home and one for my travel bag. This morning I used the last of one bottle. While I am not obsessive-compulsive, I did run into Walmart on the way to my office, and here is what I saw:

What was amazing is they didn’t have my brand! So I left. I’ll try another store, probably today. What lessons came out of this 6:45 AM jaunt into the largest retailer in the world?

  1. We live in a great country. We grow enough food to feed ourselves and the world. Most people can work if they want to work. They can freely practice their religion. Americans have a greater choice of products and services than anywhere in the world. And more brands of antiperspirant / deodorant exist than one could try in a lifetime.
  2. As Sheena Iyengar, a professor of business at Columbia University and the author of “The Art of Choosing,” demonstrated in her 1995 study, we are paralyzed by too many choices.
  3. People are brand-loyal. The vast majority of U.S. Adults want “their” brand (82%) and “their” retailer (84%) according to the 2017 Study by the International Council of Shopping Center.

These facts raise an interesting question:

What is your brand?

A brand is a relationship between a provider and their buyer. Brand creates a feeling in the buyer. Brand creates a pride of ownership, a status, a comfort level in the user. If you don’t purposely create, reinforce, and manage your brand with your client you are just another Fill-In-The-Blank commodity.

Build your brand. Be your brand. Sell your brand.

That’s all for now; I need to run to CVS…

Work Hard & Have Fun!™

Perspective

Posted By Michael Roby | Wednesday, April 22nd, 2015

This morning I thought I saw some movement in the room in which I was sitting. As it turns out, it was a reflection from outside on a granite countertop. I was fasinated by how moving my head ever so slightly made the image I saw change dramatically!

Sometimes we need to look at something from a slightly different perspective to see something in a totally unique way. The same is true of our business. Take some time to examine what you are doing to determine the effectiveness of your activities.

Is Your Practice Suffering Through A Drought?

Posted By Michael Roby | Monday, September 2nd, 2013

Death Valley BeforeDeath Valley is the hottest and driest place in America. From May to October the average daily high temperature is 106℉ The average annual precipitation in Death Valley is 2.36 inches. Almost nothing will grow there…or so we have been led to believe.

During the winter 2004/2005 Death Valley received a record rainfall; as of March 2005, Death Valley measured more than 8 inches of rain! And something amazing happened:

The Death Valley floor bust into a palette of color, as long dormant seeds of wildflowers came to life! These seeds, with ample moisture germinated, grew, and flourished!

Take a look at your practice. Are you a little stagnant? Have you – and maybe your team – fallen into a rut? Do you find yourself doing the same things you have always done? Here’s some news for you:

Death Valley 2005

Death Valley 2005

What got you here won’t get you “there.” If you are growth minded, consider what areas of your business need to be “watered.” It may be your relationships with your best clients. Possibly members of your team. Processes. Products. Services. Consider all aspects of your business, including marketing, client service, client experience, and training. Decide what and who need to be watered, fertilized, cultivated…or picked. Make a priority list and bring back the wildflowers in your practice!

“Work Hard & Have Fun!”™