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Posts Tagged ‘Sales Trainer’

Monday Morning Jump Start #3

Posted By Michael Roby | Monday, March 19th, 2012

This is going to be a big week! Two weeks left to complete Q1 of 2012. Last week a client stated, “This quarter is over.” I DISAGREED!

A big part of business – and life – is how you finish. What can YOU do to finish the quarter strong? Consider five (5) simple steps:

  1. Review your Q1 Plan. Take a look at your plans and ask, “What’s left?”
  2. Build a list of your ten (10) BEST clients and/or prospects and call them TODAY.
  3. Look at your daily task list and circle the top three things that create the greatest value AND drive revenue.
  4. Set a goal of breaking a weekly sales record. It could be new accounts, GDC, FYC, sales calls, referrals; what ever you choose!
  5. Execute!!!

Late in the week, pull out your Q2 Plan, and make certain you and your team prepare to execute that plan.

Need a boost? CLICK HERE to see Matt Cutts’ TED™ Talk on doing something new for 30 days. It will take a whopping three and a half minutes. What are new things YOU could do to improve your business, your relationships, your community, your LIFE?

Monday Morning Jump Start #2

Posted By Michael Roby | Sunday, March 11th, 2012

ef·fi·cien·cy

noun, plural -cies.
  1. the state or quality of being efficient; competency in performance.
  2. accomplishment of or ability to accomplish a job with a minimum expenditure of time and effort: The assembly line increased industry’s efficiency.
  3. the ratio of the work done or energy developed by a machine, engine, etc., to the energy supplied to it, usually expressed as a percentage.

Dictionary.com

Efficiency is important. Paperwork must be completed accurately and in a timely manner. Office procedures serve us best when they are efficient and improve profitability. We expect efficiency from our staffs and vendors…and sometimes from ourselves!

However, effectiveness is just as if not more important as efficiency. So what’s the difference?

Efficiency is doing things right. Effectiveness is doing the right things.

This certainly applies to our office procedures, but also to our Sales Processs! For example:

  1. Do you use a standard presentation system?
  2. Is it thought-out to make it easy for clients to understand?
  3. Are your presentations short & conversational?
  4. Can you open the conversation in 7 – 10 seconds?
  5. Can you you summarize your offering in 2 – 5 minutes?
  6. If you are asked to present a new product or service on short notice, can you do it with easily?
  7. Can you handle questions and objections with ease and effectiveness?
  8. Is your system transferable to others?

Consider the following basic Sales Process:

  • Challenge – 60% of the presentation
  • Solution – 30% of the presentation
  • Call To Action – 10% of the presentation

This methodology is not only efficient, but it is highly effective! If you want to see a TEDx video on presentations by a true master, CLICK HERE.

Work Hard; Have Fun!™


Top Wholesaler Mistakes #6 – Drive-By Wholesaling

Posted By Michael Roby | Wednesday, September 7th, 2011

Wholesalers face aggressive activity objectives. Today’s standard is 25 in-person contacts per week. When covering larger geographies this proves challenging. As a result of insufficient scheduling, some wholesalers stop at an advisor’s office after calling to say, “Hey, I’m just down the street…” or – even worse – totally unannounced. “Do you have a few minutes?” turns into 30- 60 minutes. The wholesaler attempts to tell his or her story with little regard for the schedule of the advisor.

Recently a coaching client called me about a wholesaler dropping in unannounced and sucking up an hour of his Associate Advisor’s time. This wholesaler has a quality product, but my client called the wholesaler and advised him not to call or come back. You might ask if this is a little drastic; maybe so.  However, my client was waiting on a report that was to be prepared by the associate – and the report was late. Not only did my client fire the wholesaler, but he had to deal with a delayed meeting because the associate tried to be courteous to the wholesaler.

Are Drive-By’s ever appropriate? Possibly when dropping off a promotional item ONLY or to introduce oneself and schedule a future appointment. However, if a wholesaler expects the advisor to have empty time in his or her calendar because the wholesaler has empty time, the situation is totally unprofessional.

FOR ADVISORS: Be jealous with your time. Give wholesalers your “ground rules” for meeting. And be on time when you have a meeting scheduled with the wholesalers. Their time is as valuable as yours.

FOR WHOLESALERS: Schedule in advance. Use a scheduler. Set your next meeting at the conclusion of this meeting. And always be a pro.

Good Selling!