Businesses invest tremendous amounts of financial and human capital on building brand. How well do you maximize the value of your company’s brand to grow your sales? People are sequential learners, so messages must be repeatable AND repeated in order to make a lasting impression on customers and prospects. In Be Your Own Brand by David McNally and Karl Speake, brand is defined as a relationship. Here are six tips for building your sales relationships by leveraging your company’s brand:

1. Know your companies story (mission, values, tag lines, slogans, etc.)
2. Use the story in your client and prospect communications
3. Weave the story into your sales presentations
4. Make certain your PERSONAL brand is meets and exceeds your company’s brand
5. Create lasting brand awareness with branded sales materials and promotional items
6. Reinforce the brand with exceptional service

Successful salespeople utilize all of the resources at their disposal. Your company spent tons of money with smart people to build a brand. Use these six tips to help YOU get the most out of THEIR investment!

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This entry was posted on Wednesday, August 8th, 2007 at 4:33 am and is filed under Client Relationship Development, Marketing Ideas, Practice Management. You can leave a response, or trackback from your own site.