Salespeople and sales organizations go to great lengths to “wow” their customers and clients. Unbelievable amounts of time and money are spent to stay trying to stay in front of clients and prospects in tremendously creative ways. However, sometimes the basics are what make the biggest impact.
Last night I received a call from a very good client. He was calling from a tailgate party at Lambeau Field in Green Bay, Wisconsin. The Packers were getting ready to host the Vikings in a “big” game, and he was taking the time to call some of his best friends and clients, and letting them know that he was thinking of them.
People love to know that others are thinking about them; this is the stuff of which relationships are made. Make a list of your top customers and clients with their phone numbers and put it into your planner, cell phone, or PDA. Whenever you have a few minutes, make it a practice to give them a call when no selling or buying is taking place, and do it ON PURPOSE. Staying in touch keeps you on your client’s minds. Sometimes all it takes is a simple phone call.
Recent Comments